LEAD
THE WORKFORCE CONVERSATION
Your business has a story to tell. Let's use it to attract your next superstar employee.
From building reputation and brand recognition to sparking conversations that stick, at Topic Marketing, we focus on delivering content marketing strategies that drive the recruitment results you want.
We use creative, informative, and inspiring content to connect your brand with your target audience. Whether you’re recruiting for an individual role or looking to bolster your applicant pool, we’ll position your business at the forefront—making it the topic of conversation among your prospective workforce.
INTRODUCING...
Turn your stories into recruitment leads!
Let us put your stories to work to give you a competitive advantage when recruiting by ensuring you reach the right audience.
We generate qualified leads and deliver them directly to you via Connected by THE WORKFORCE, our custom lead-generation tool.
And because the right match is critically important, we enable candidates to learn more about your organization, its culture, benefits and more through THE WORKFORCE Candidate Preparedness Program, a customized learning program that helps determine fit and prepares them for next steps.
Current Projects...
Services...
Insights & Execution - the best of both worlds.
Strategy
Market Research | Marketing Planning | Content Strategy | Media Planning
Content
Content Planning | Content Creation | Copywriting & Storytelling | Email Marketing | Social Media | Video | Podcast
Brand
Logo Design | Reputation Development | Brand Guidelines
Advertising
Campaign Ideation | Multimedia Campaign | Digital, Radio, Television, Out-of-Home | Media Buying | Commercial & Advertising Design | Social Media Campaign | Campaign Monitoring & Reporting
Communications
Public Relations | Corporate Communications | Stakeholder Relations
Web Development
Website Planning | Wireframing | Website Design | UX Design | Programming | CMS Development | SEO | AODA Standards | Testing | Hosting, Monitoring & Reporting | Google Analytics
About Lori...
Founder
Lori Morgan
With 25+ years of marketing leadership in both the public and private sectors, Lori has a knack for turning big ideas into results. She’s led marketing teams as Chief Marketing and Recruitment Officer at Mohawk College and Vice President of Marketing for the National Post.
Lori pairs her strategic thinking with hands-on experience in brand building, media relations, and stakeholder engagement. She brings on board strategic partners she knows and trusts to work with her to help her clients achieve their goals!
A proud Hamiltonian, Lori is passionate about giving back, currently serving as Past-Chair of the Eva Rothwell Centre board. She’s also a dog lover, music fan, and wannabe painter who’s happiest when connecting with her community or exploring creative outlets. Above all, she’s all about making an impact—in her work and her city.
Partners...
